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Course Objectives
By the end of this course, participants will be able to: Understand the fundamentals of AI applications in customer insights and service excellence Apply data analytics techniques to extract actionable insights on customer preferences Design personalized service strategies across multiple customer touchpoints Use predictive models to anticipate customer needs and behaviors Enhance the efficiency of customer service centers using AI-powered tools Integrate AI solutions with customer relationship management (CRM) systems Measure and evaluate the impact of customer service strategies on business performance Address ethical challenges and ensure data privacy when using customer information
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Training Course: AI for Customer Insights & Service Excellence
  • Personalization strategies supported by AI tools

  • Designing seamless digital experiences across multiple channels

  • Role of chatbots and virtual assistants in improving response times

  • Leveraging social and digital channels for stronger engagement

  • Measuring customer satisfaction using smart indicators

  • Group Activity: Developing an AI-supported customer journey map

 

Strategy Development

Strategy

Team performance

Process optimization

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