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Course Content
Course Objectives
By the end of this course, participants will be able to: Understand the role of AI applications in driving digital transformation across business functions Apply AI tools to analyze large datasets and generate accurate performance indicators Implement AI-driven marketing strategies based on personalization and predictive insights Utilize AI in human resources for recruitment, employee engagement, and performance management Design AI-powered customer service systems to enhance customer satisfaction and experience Leverage AI in finance for forecasting, liquidity management, and risk assessment Measure the impact of AI adoption on organizational sustainability and long-term growth Identify and address ethical, legal, and regulatory challenges associated with AI adoption in business
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Day 1: Introduction to AI Applications
Day 2: AI in Marketing & Customer Engagement
Day 3: AI in Human Resources & Performance Management
Day 4: AI in Finance & Risk Management
Day 5: Strategy, Ethics & Sustainability
Why Attend This Course
Conclusion
AI Applications for Business
  • Embedding AI into long-term organizational strategies

  • Ethical considerations in the use of customer and employee data

  • Regulatory and legal compliance in AI-powered business systems

  • Measuring return on investment (ROI) from AI applications

  • Designing sustainable and responsible AI adoption frameworks

  • Group Project: Creating an AI roadmap for a real business case

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