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Course Content
Course Objectives
By the end of this course, participants will be able to: Understand the role of AI applications in driving digital transformation across business functions Apply AI tools to analyze large datasets and generate accurate performance indicators Implement AI-driven marketing strategies based on personalization and predictive insights Utilize AI in human resources for recruitment, employee engagement, and performance management Design AI-powered customer service systems to enhance customer satisfaction and experience Leverage AI in finance for forecasting, liquidity management, and risk assessment Measure the impact of AI adoption on organizational sustainability and long-term growth Identify and address ethical, legal, and regulatory challenges associated with AI adoption in business
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Day 1: Introduction to AI Applications
Day 2: AI in Marketing & Customer Engagement
Day 3: AI in Human Resources & Performance Management
Day 4: AI in Finance & Risk Management
Day 5: Strategy, Ethics & Sustainability
Why Attend This Course
Conclusion
AI Applications for Business
  • Smart personalization of marketing campaigns using AI

  • Predictive analytics for understanding and anticipating customer behavior

  • AI-powered chatbots and virtual assistants for customer interaction

  • Social media analytics and sentiment analysis for brand monitoring

  • AI-driven strategies in digital marketing

  • Practical Exercise: Designing an AI-powered marketing campaign

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