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Course Content
Course Objectives
Define the marketing framework for a business organization. Conduct marketing audits and analyses to better understand the micro and macro environments. Integrate best practices, tools, and models to implement an effective marketing and sales management system. Develop strategies, initiatives, and programs to build and sustain a competitive market advantage. Apply advanced marketing strategies and market research techniques to enhance organizational results. Implement marketing planning and execution to drive growth and success within the organization.
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Advanced Strategies in Marketing & Research
  • Market Segmentation: Definition, criteria for effective segmentation, and techniques for B2C and B2B markets.
  • Targeting: Methods to identify the best target markets.
  • Positioning: Steps to create a strong market position and differentiating your product in the market.

 

Strategy Development

Strategy

Team performance

Process optimization

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