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Course Content
Course Objectives
By the end of this course, participants will be able to: Leverage Marketing Intelligence Tools: Effectively use advanced tools to collect, analyze, and interpret market data. Understand Consumer Behavior: Identify customer preferences, emerging trends, and purchasing patterns. Apply Predictive Analytics: Forecast market movements and consumer behavior to support smarter decision-making. Build Competitive Strategies: Analyze competitors and develop strategies that create a competitive edge. Segment Target Audiences: Apply customer segmentation techniques to deliver more relevant and personalized marketing. Achieve Sustainable Growth: Use marketing intelligence insights to design strategies that support long-term business success. Measure Marketing Performance: Track, analyze, and evaluate the effectiveness of marketing campaigns using data. Integrate Insights into Strategy: Strengthen business decisions by embedding marketing insights into overall strategic planning.
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Course Outlines
Day 2: Analyzing Consumer Behavior and Market Trends
Day 3: Predictive Analytics for Strategic Marketing Decisions
Day 4: Competitive Analysis and Strategic Positioning
Day 5: Leveraging Marketing Intelligence for Sustainable Growth
Why Attend This Course: Wins & Losses!
Conclusion
Advanced Marketing Intelligence for Business Growth and Sustainability

Day 1: Introduction to Marketing Intelligence and Data Analytics

  • Understand the concept of marketing intelligence and its role in business.
  • Explore different types of data: customer data, market data, and competitor data.
  • Learn how to collect and organize data from various sources.
  • Introduce the importance of big data and analytics in shaping marketing strategies.
  • Understand data-driven decision-making processes.
  • Explore key marketing intelligence tools for gathering actionable insights.
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