By attending this course, participants will be able to:

• Gain advanced proficiency in AI-driven social media analytics

• Use GenAI tools to extract actionable insights from digital data

• Master predictive and sentiment analysis for real-time marketing optimization

• Automate campaign reporting and data visualization for strategic efficiency

• Strengthen decision-making with data-backed marketing intelligence

• Stay competitive in the digital landscape through AI-powered marketing strategies

• Understand and apply ethical and transparent AI practices in marketing

• Develop a GenAI-based framework for continuous performance improvement