About Course
Introduction
This advanced three-day program is designed to equip marketing professionals with a deep understanding of how Generative Artificial Intelligence (GenAI) is reshaping social media analytics and marketing intelligence.
Participants will explore how AI-powered tools can be used to collect, analyze, and visualize data from major social media platforms, including LinkedIn, X (formerly Twitter), Facebook, and Instagram. The program integrates theoretical foundations with hands-on labs, enabling participants to apply GenAI techniques to sentiment analysis, trend identification, and campaign performance measurement.
Through interactive sessions and practical applications, learners will develop the ability to transform complex social media data into actionable marketing insights that enhance engagement and optimize digital campaign outcomes. The course also emphasizes ethical and responsible AI practices, with a strong focus on transparency, fairness, and data privacy in marketing analytics.
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