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Course Content
Course Objectives
Course Benefits: Understand the fundamentals of advertising and marketing and their impact on business growth. Design effective marketing and advertising strategies based on core principles. Build and execute marketing plans aligned with business objectives. Optimize customer engagement through lifecycle marketing. Create impactful and creative marketing and advertising campaigns. Improve campaign performance using data-driven insights. Apply performance marketing strategies to maximize ROI. Stay up to date with global, international, and sustainable marketing trends. Develop leadership and teamwork skills for marketing success. Adapt to digital challenges while maintaining innovation and flexibility.
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advance advertising and marketing
  • Mastering marketing analytics tools to measure and enhance campaign performance.
  • Customer journey mapping: Understanding and optimizing each touchpoint in lifecycle marketing.
  • Using dashboards and CRM systems to track and report key performance indicators.
  • Leveraging data insights to refine marketing and advertising plans for maximum impact.

Strategy Development

Strategy

Team performance

Process optimization

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