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Course Content
Course Objectives
Course Benefits: Understand the fundamentals of advertising and marketing and their impact on business growth. Design effective marketing and advertising strategies based on core principles. Build and execute marketing plans aligned with business objectives. Optimize customer engagement through lifecycle marketing. Create impactful and creative marketing and advertising campaigns. Improve campaign performance using data-driven insights. Apply performance marketing strategies to maximize ROI. Stay up to date with global, international, and sustainable marketing trends. Develop leadership and teamwork skills for marketing success. Adapt to digital challenges while maintaining innovation and flexibility.
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advance advertising and marketing
  • Overview of marketing and advertising definitions: Understanding their evolution and significance in today’s business landscape.
  • Importance of marketing and advertising: How they drive customer engagement and business success.
  • Exploring types of marketing: From traditional to digital, including influencer marketing, content marketing, and lifecycle marketing.
  • The synergy between advertising and marketing: How they complement each other to shape consumer behavior.
  • Consumer behavior in the digital age: The impact of social media, AI, and other technologies on audience decision-making.

Strategy Development

Strategy

Team performance

Process optimization

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