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Course Content
Course Objectives
By the end of this course, participants will be able to: Use GenAI tools to analyze social media data and understand audience behavior patterns Generate AI-powered insights and visualize performance trends using advanced analytics dashboards Apply predictive analytics and sentiment analysis to enhance marketing decision-making Automate data collection, reporting, and campaign evaluation workflows with GenAI Integrate AI analytics into digital marketing strategies for measurable business impact Apply ethical AI practices to ensure data integrity, transparency, and privacy compliance
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Day 1: GenAI Foundations and Social Media Analytics Framework
Day 2: AI-Powered Insight Generation and Predictive Analytics
Day 3: Strategic Decision-Making and Ethical AI Practices
Why Attend This Course
Conclusion
Advanced GenAI Applications in Marketing for Social Media Analysis and Insights
  • Applying sentiment and emotion detection through large language models

  • Identifying trending topics, influencers, and engagement clusters using AI tools

  • Using GenAI to interpret campaign data and predict audience response

  • Practical Lab: Creating an automated insight report using ChatGPT and integrated data plugins

  • Case Study: Leveraging predictive analytics to enhance campaign targeting and optimize performance

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