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Course Content
Course Objectives
By the end of this course, participants will be able to: Use GenAI tools to analyze social media data and understand audience behavior patterns Generate AI-powered insights and visualize performance trends using advanced analytics dashboards Apply predictive analytics and sentiment analysis to enhance marketing decision-making Automate data collection, reporting, and campaign evaluation workflows with GenAI Integrate AI analytics into digital marketing strategies for measurable business impact Apply ethical AI practices to ensure data integrity, transparency, and privacy compliance
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Day 1: GenAI Foundations and Social Media Analytics Framework
Day 2: AI-Powered Insight Generation and Predictive Analytics
Day 3: Strategic Decision-Making and Ethical AI Practices
Why Attend This Course
Conclusion
Advanced GenAI Applications in Marketing for Social Media Analysis and Insights
  • Understanding the role of GenAI in social media analytics and marketing intelligence

  • Key metrics and KPIs for measuring social media performance

  • Collecting and integrating data using AI-driven systems across multiple platforms

  • Tools overview: ChatGPT Advanced Analytics, Brandwatch AI, Sprout Social AI, and Power BI with Copilot

  • Workshop: Building a GenAI-based social media analytics plan and identifying key data sources

 

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