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Course Content
Course Objectives
By the end of this program, participants will be able to: Understand the fundamental concepts and structure of trade sales. Analyze wholesale and retail markets to identify growth opportunities. Design effective sales strategies based on data and market analysis. Build and manage long-term partnerships with trade clients. Strengthen negotiation and relationship management skills. Create integrated marketing and distribution plans. Lead and motivate trade sales teams toward achieving targets. Use performance metrics to evaluate sales effectiveness and profitability.
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Day 1: Introduction to Trade Sales and Market Dynamics
Day 2: Sales Strategy and Key Account Management
Day 3: Negotiation and Business Relationship Management
Day 4: Managing and Motivating Trade Sales Teams
Day 5: Financial Analysis and Sales Performance Evaluation
Why Attend This Course: Wins & Gains
Conclusion
Trade Sales
  • Core principles of successful negotiation in trade sales.
  • Building sustainable partnerships based on trust and shared value.
  • Conflict resolution and problem-solving in trade relationships.
  • Enhancing persuasive communication and influence.
  • Simulation exercise: negotiating with a key client.
  • Reviewing case studies of long-term commercial collaborations.
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