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Course Content
Course Objectives
By the end of this program, participants will be able to: Understand the fundamental concepts and structure of trade sales. Analyze wholesale and retail markets to identify growth opportunities. Design effective sales strategies based on data and market analysis. Build and manage long-term partnerships with trade clients. Strengthen negotiation and relationship management skills. Create integrated marketing and distribution plans. Lead and motivate trade sales teams toward achieving targets. Use performance metrics to evaluate sales effectiveness and profitability.
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Day 1: Introduction to Trade Sales and Market Dynamics
Day 2: Sales Strategy and Key Account Management
Day 3: Negotiation and Business Relationship Management
Day 4: Managing and Motivating Trade Sales Teams
Day 5: Financial Analysis and Sales Performance Evaluation
Why Attend This Course: Wins & Gains
Conclusion
Trade Sales
  • Overview of trade sales and their role in business growth.
  • Differences between trade sales and direct consumer sales.
  • Market structure and the key factors affecting trade performance.
  • Understanding the connection between manufacturers, distributors, and retailers.
  • Case studies on successful trade market strategies.
  • Practical exercise: identifying cross-channel sales opportunities.
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