- Pros and cons of social media marketing
- Developing an effective social media strategy
- Overview of major social media platforms
- Managing and protecting online brand reputation
- Measuring social media performance and ROI
- Best practices for digital marketing leadership
Course Objectives
Understand the marketing leadership meaning and its importance in today’s competitive landscape.
Engage consumers using thought leadership marketing strategies to expand brand awareness.
Evaluate market trends and develop good marketing strategies that align with customer needs.
Learn the types of marketing strategies and how to apply them effectively.
Communicate with target audiences to manage customer relationships.
Integrate the best practices of digital marketing leadership used by global market leaders.
Develop and expand marketing platforms while focusing on return on investment (ROI).
Report on key performance metrics and adjust strategies for maximum impact.
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