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Course Content
Course Objectives
Understand the marketing leadership meaning and its importance in today’s competitive landscape. Engage consumers using thought leadership marketing strategies to expand brand awareness. Evaluate market trends and develop good marketing strategies that align with customer needs. Learn the types of marketing strategies and how to apply them effectively. Communicate with target audiences to manage customer relationships. Integrate the best practices of digital marketing leadership used by global market leaders. Develop and expand marketing platforms while focusing on return on investment (ROI). Report on key performance metrics and adjust strategies for maximum impact.
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Day 1: Marketing Communication Principles & Best Practices
Day 2: Building Your Position as a Market Leader
Day 3: Key Elements of a Successful Marketing Strategy
Day 4: Using Social Media Marketing to Increase Market Share
Day 5: Roles & Responsibilities of Successful Market Leaders
Why Attend This Course: Wins & Losses!
Conclusion
Market Leadership & Marketing Strategies
  • Market leadership concepts and their impact on business success

  • Case study: Eastman Kodak – lessons from market leadership to decline

  • The product life cycle stages and their strategic implications

  • Customer lifecycle management and increasing lifetime value

  • Leveraging customer service to drive sales and loyalty

  • Building an integrated marketing plan using the SOSTAC model

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