- Overview of marketing and advertising definitions: Understanding their evolution and significance in today’s business landscape.
- Importance of marketing and advertising: How they drive customer engagement and business success.
- Exploring types of marketing: From traditional to digital, including influencer marketing, content marketing, and lifecycle marketing.
- The synergy between advertising and marketing: How they complement each other to shape consumer behavior.
- Consumer behavior in the digital age: The impact of social media, AI, and other technologies on audience decision-making.