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Course Objectives
Define the marketing framework for a business organization. Conduct marketing audits and analyses to better understand the micro and macro environments. Integrate best practices, tools, and models to implement an effective marketing and sales management system. Develop strategies, initiatives, and programs to build and sustain a competitive market advantage. Apply advanced marketing strategies and market research techniques to enhance organizational results. Implement marketing planning and execution to drive growth and success within the organization.
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Advanced Strategies in Marketing & Research

Attending the Advanced Strategies in Marketing & Research course will empower you to build effective and data-driven marketing strategies that yield real-world results. Whether you’re interested in exploring advanced digital marketing strategies or learning market research techniques, this course provides you with a strong foundation in both traditional and modern marketing tactics.

Benefits of attending this course include:

  • Mastering advanced marketing strategies such as market development strategies and strategic marketing.
  • Learning how to implement market research methods and techniques that can provide actionable insights.
  • Gaining the ability to conduct thorough market analysis and use insights to build competitive advantages.
  • Learning the best practices in market segmentation, targeting, and positioning, which are crucial for building effective marketing campaigns.
  • Developing the skills to lead successful marketing campaigns using AIDA, media scheduling, and budget management.

By applying these strategies, you will be able to drive demand, enhance brand positioning, and improve marketing performance, giving your organization a competitive edge.

Strategy Development

Strategy

Team performance

Process optimization

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